Advertising & Public Relations

INTERNATIONAL ‘PREMIER’ DIPLOMA PROGRAM

ADVERTISING & PUBLIC RELATIONS

A Program designed to ENSURE Sales/Marketing and Business Managers

 

MAKE FULL USE OF THESE IMPORTANT ‘SELLING TOOLS’

Advertising is one of the marketing activities contributing to the efficient distribution of products to consumers. A good understanding of advertising and its role is essential for all sales and marketing managers, all business owners and managers, and all others involved in selling the products of an organization. Good public relations can make a positive contribution to the success of enterprises by influencing the attitudes of people towards them, and often also towards the products they have for sale. All modern managers and administrators should be aware of the need for and the benefits of good public relations.

 

Major Topics Covered in this Diploma Program:

·         Features and types of advertising. Aims of advertising. Importance of advertising to producers, vendors, consumers and the media.

·         Types of advertisers: individuals, businesses, others. Advertising media: print, broadcast, direct-mail, transit, cinema, etc; websites.

·         Advertising agencies: functions, organisations, staff, departments and the work performed in them, advertising executives and duties.

·         Creating print, radio and television advertisements. Creating direct-mail and point of sale materials.

Planning advertising campaigns.

·         Public relations theory and practice: objectives, programmes, techniques. PR departments and PR consultancies: comparisons.

·         The promotional mix. Promotion campaign planning and operation. Sales promotion. Measuring PR and advertising effectiveness.

 

 

On successfully completing this Professional Program of Study you will:

·         Be awarded the CIC Diploma on Advertising & Public Relations.

·         Have attained an accredited qualification at Level 4, equated to the British National framework at the same study level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 4.

·         Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

·         Have completed a Qualifying Program for several International Honours Group Diplomas, e.g. Sales & Marketing Administration.