Sales Management & Marketing
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INTERNATIONAL ‘PREMIER’ DIPLOMA PROGRAM ON SALES
MANAGEMENT & MARKETING This Program provides training
to ENSURE management SUCCESS in THE VITAL FIELDS OF MANAGING SALES AND MARKETING Top-class
selling ability is not all that is required for success in
sales/marketing management. Not only must knowledge be possessed about market
research, about distribution channels, marketing strategies, advertising,
publicity, public relations, and much more, but a sales/marketing manager must manage
his or her subordinates: recruit them, motivate them, control them, plan
and organize their activities.Training is essential
for success in sales/marketing; this very practical Program provides the very
best training on the wide-ranging duties of sales and marketing managers
and staff in today’s highly competitive world of business. Major
Topics Covered in this Diploma Program: ·
Principles of
salesmanship - internal selling, commercial travelling. Methods of selling,
creating interest,
transactions, displays and demonstrations. The Internet.
Consumers and commercial buyers. ·
Principles of
management: recruiting, training, remunerating, controlling and motivating
sales personnel, building sales teams, sales targets, organisation
and control. ·
Market research:
consumer research, market surveys, test marketing, sales forecasting, planning,
sales department budgeting, expenditure heads; budgetary control, variances,
flexibility. ·
Channels of
distribution; selecting the best for the products. Credit terms, credit limits
and credit control. Discounts: trade, quantity prompt payment. Export selling
and international marketing. ·
Direct and indirect
advertising and publicity, sales promotion, sales letters and sales literature,
direct marketing, public relations. The Internet as a major marketing and sales
tool, information. ·
The sales office and its
personnel, sales records, graphs and statistics; collection, correlation and
analysis of data, computers in sales recording. On
successfully completing this Professional Program of Study you will: ·
Be awarded the CIC Diploma on Sales
Management & Marketing. ·
Have attained an accredited qualification
at Level 4, equated to the British National framework at the same study level
as Higher
National Diploma (HND) and National Vocational Qualification (NVQ) Level 4. ·
Have attained an accredited qualification
for managerial
and supervisory levels showing you possess competence in professional work activities. ·
Have completed a Qualifying Program towards
the International
Honours Group Diploma on Sales & Marketing
Administration. |
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